I’m Aly Ray, and I grow brands. I’m an experienced strategy leader, team builder, culture champion, policy and framework creator, standard setter, and results getter. Using cultural data, industry and generational trends, and owned customer insights, I work with brands and brand teams to drive timely results at sustainable scale. Working cross-functionally and with internal resources, I direct and empower brands and teams to craft strategies and campaigns that connect, delight and intrigue.

A new wave of shoppers continues to fundamentally shift how goods + services are bought, forcing brands to change how those goods + services are sold. Brands aiming for relevancy and future growth must stay keen, adaptable, responsible, and connected in order to grow with the flow; That’s where I come in.

what gets me out of bed:

· b2b, b2c, + dtc brands

· content strategy

· digital strategy

· gtm strategy + execution

· abm demand + lead gen

· marketing/sales alignment + optimization

· ecosystem + omnichannel strategy
(not multi-channel strategy)

· audience development + refinement

· channel development + optimization

· consumer-led brand messaging + usp

· brand experience development + optimization

· checkout experience optimization

· authority + topic mapping

· social, engagement, + community development

· paid digital advertising development
(social, search, display, programmatic)

· OOH + in-home advertising

· customer touchpoint strategy

· customer touchpoint campaign planning

· lifecycle marketing + automation

· segmentation optimization + strategy
(list building, product + order tags)

· customer journey mapping

· conversion rate optimization

· subscription optimization

· empathetic loyalty strategy

· loyalty program planning
(points, tiers, and reward systems)

· promotional mapping
(strategy + planning)

· pop-up strategy
(strategic, dynamic, campaign)

· on-site/app user experience
(mobile first not friendly)

· cross-device campaign framework
(strategy, development, planning)

· landing page strategy + framework
(campaign, paid, strategic)

· insights + analytics development
(with data-led creative insights)

· reporting development + framework
(communicating data + next steps)

· a/b testing strategy + tools
(per channel | how, when, why)

· strategic partnership development

· influencer + affiliate marketing strategy

· tech-stack optimization + implementation

· brand strategy + roadmap

· sales enablement content development

· sales to revenue enablement