A maximalist by trade and minimalist at heart, I am captivated by the details that make the difference. I help brands meet customers where they’re at, on channels they’re on, with content that speaks to them. I deliver results by using data and a bit of SQL magic to identify gaps + opportunities, communicate actionable takeaways + insights, and prioritize solutions based on impact.

With over a decade of experience in growing brands and the teams that support them, I find I’m just as eager to scale lifecycle-attributed channels and revenue as I am when I’m implementing structure, optimizing internal process, or working to remove general internal roadblocks impacting the effectiveness or efficiency of my team.


I Love What I Do:

I help brands discover sustainable scale,
and empower the team behind the growth.

View More Work Experience →

 
 
 

A jack of all trades is a master of none, though oftentimes better than master of one.


I’ve worn many hats throughout my career of over a decade; here’s how I spent my time:

  • b2b, consumer, dtc brands

  • customer-led content strategy
    (topic + authority mapping)

  • digital strategy + tech stack optimization + implementation

  • holistic gtm strategy
    pre + post launch

  • abm demand + lead gen

  • sales + marketing team/department alignment

  • sales enablement + sales2revenue enablement

  • insights + analytics using owned data + cross-team collaboration

  • ecosystem strategy + channel development

  • customer journey mapping + segmentation
    (cross-device + multi-touch campaign planning)

  • customer experience + lifecycle strategy and automation

  • email + sms
    (full-funnel strategy + optimization, segmentation, execution)

  • pop up strategy
    (strategic, dynamic, campaign)

  • landing page strategy
    (campaign, paid, strategic)

  • conversion rate optimization
    (including checkout/cart)

  • LTV + subscription optimization

  • loyalty program planning

  • content UX across channels

  • social media and CM strategy

  • influencer programs with reporting
    (long and short term)

  • strategic partnership development

  • a/b testing strategy + tools
    (per channel | how, when, why)

  • reporting framework, goal setting, and forecasting

sunset consumer

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dog mom

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army veteran

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thirty something

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disco energy

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sunset consumer · dog mom · army veteran · thirty something · disco energy ·